Embedded finance has arrived to complement the traditional financial services landscape. However, it entails a profound mindset shift in terms of the conceptualisation of Clients, Value, Technology, and Data.
The focus for FinTechs and Financial Institutions will be into their client’s end customers within a B2B2C relationship, in order to enhance the value exchanged between them, leveraging technology and data at the centre of the strategy, all under a continuous innovation paradigm . Banking as a Service will become the key enabler for B2B2C Embedded Finance.
